Video
From interviewing talent and providing talking points to writing full scripts, video production is a great way to showcase the personality of a brand. With authenticity at the forefront, I strive to show people as they are and create a connection with thoughtful, relevant content.
Cooking Together is a video franchise series that joins Shipt employees and their loved ones in their kitchen to share the joys of creating and consuming their favorite recipes. For Ramadan, we showcased Khadijah and her mother making a beloved treat.
Role: Interviewer, talking point writer, social copy & blog writer.
Collaborators: Alison Blackwell (Associate Copy Director), Jewell Fears (DEI Consultant)
Food for Thought is a recipe and history-based franchise. To indulge in the holiday spirit, we tackled a well-loved (and hated) traditional treat in this fun and surprisingly delicious installment.
Role: Researcher and co-writer for script, social, and blog copy.
Contributors: Reed Strength (also the face of the franchise)
In celebration of Hanukkah, we met team member Jacob and his dad in their synagogue kitchen in Mobile, AL. They shared their traditional latkes recipe and plenty of cheer. To capture this father-son duo in their element, I interviewed Jacob and created talking points for the director to probe them with during the shoot.
Role: Interviewer, talking points, blog, and social writer.
Collaborators: Reed Strength (Senior Copywriter), Jewell Fears (DEI Consultant)